TEAM

Built by Creators, CPAs, and Engineers who have worked for brands like Amazon, Nike, and Deloitte

SENIOR MANAGEMENT

Vasie Papadopoulos

Vasie Papadopoulos

WXN Canada's Most Powerful Women Top 100

I joined Lucia because I’m a creator myself. My photography has been featured on a digital billboard in Times Square. Lucia brings everything creators need to manage their finances into one place, allowing them to focus on what they do best.

I currently serve as Advisor for Communications and Public Affairs at Lucia, bringing experience leading strategic communications and executive counsel for Fortune 500 companies across Canada, Switzerland, and the United States.

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Nick Abrams

Nick Abrams

Certified Public Accountant (CPA)

Individual License: 155360 | CPA Firm License: 9904

I joined Lucia because I've seen firsthand how much creators struggle to find accountants who truly understand their business models.

I currently serve as an Advisor and Certified Public Accountant at Lucia, bringing years of experience, including my time at EY and KPMG, two of the largest accounting companies globally.

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Cassie Noyes

Cassie Noyes

Brand Strategy & Storytelling Specialist

I joined Lucia because I’ve helped over 100 of the largest food creator businesses while at Raptive, and I'm a creator myself. We all ran into the same bottleneck: a lack of accountants who understood content creators.

I currently serve as a Founding Advisor for Brand Strategy & Growth at Lucia, helping shape our positioning and go-to-market strategy. Previously, I led creator marketing initiatives at Raptive and Active Interest Media, scaling digital growth for media and creator-led brands.

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Sam Salz

Sam Salz

Co-Owner & Brand Ambassador

I joined Lucia as a Co-Owner and Brand Ambassador because I believe creators and athletes deserve a financial partner that understands the business behind their personal brands.

As a former NCAA Division I football player and Texas A&M athlete, I've experienced firsthand the demands of competing at the highest level while building a personal brand and navigating opportunities beyond sport. At Lucia, I bring that perspective to a company building the financial infrastructure creators and athletes need to manage, grow, and make the most of what they've built.

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Dianne Liu

Dianne Liu

Marketing Advisor

I joined Lucia because they've built the first all-in-one finance operating system for creators, which is changing the way creators manage their finances.

I currently serve as Vice President of Marketing at Token, where I lead marketing for the company's biometric identity assurance platform. Over the past 20+ years, I've led marketing and growth at companies including TechMD, 1nteger Security, ZAGENO, Jobcase and iZotope, helping scale high-growth technology companies across cybersecurity, SaaS and digital transformation.

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Ari Tretin

Ari Tretin

Marketing Operations

After 15+ years leading digital production for brands like Nike and Dove at agencies including Razorfish, I now partner with our CPAs to bring that same operational rigor to creators, expert bookkeeping and tax, delivered like you're running a real media company.

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Priyesh Ramesh

Priyesh Ramesh

Ex Content Creator | Accountant

At 18, I was a paid content creator for an ed-tech platform reaching hundreds of thousands of students. Since then, I trained as a Chartered Accountant at Deloitte, the world's largest accountancy company, and have worked across 8 major companies in North America, Europe, and Australia. Lucia was built because creators deserve a finance partner who's actually lived in their world.

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ACADEMIC BACKGROUND

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Henk Willcock

Henk Willcock

Software Engineer

Creators are running a business with none of the tools built for it - social metrics scattered across platforms, brand deals tracked in spreadsheets, no single source of truth. As Lucia's software engineer, we built the world's first all-in-one finance platform for creators, which our CPAs use: one dashboard for your metrics, your deals, and your finances.

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Elliot Grossmith

Elliot Grossmith

Systems Engineering and Security

I bring systems engineering and security experience from my time at Amazon to Lucia.

As AI-driven threats and data breaches become more common, creators deserve the same security standards used by the world's largest tech companies protecting their finances. I currently serve as Advisor for Systems Engineering and Security at Lucia, helping keep your data safe as you grow your business.

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